d’addario

+ role: producer
+ project budget: $300k
+ scope: media content across multiple creative suites

D’Addario content was developed and distributed on e-learning platforms to educate product details + specs, how the product is made and insight into the D'Addario family brands - Evans Drumheads & Promark. Content fully developed & produced within this budget included a series of 4 professional videos, motion graphics, 3 interactive learning modules hosted on a private e-learning platform, learning one-sheets and additional online learning resources. All content produced was refreshed when new product became available ensuring the content distributed on the e-learning platform is always up to date.

As Producer, Leah managed all aspects of full content strategy, acted as liaison of cross-departmental teams & client, facilitated all creative production including web design, video production and final distribution. In addition, overall budget management, reporting & resourcing played a significant part in Leah’s role.